Jayanti Chauhan: Facts To Know About Vice-chairperson Of Bisleri!

Jayanti Chauhan is the Vice-chairperson of Bisleri International Pvt Ltd. and the daughter of Ramesh J Chauhan, the Chairman of the business group. On March 20th, 2023, Ramesh Chauhan announced in an interview that going forward Jayanti will head the bottled water company and the management is no longer interested in selling Bisleri.

Though Tata Consumer Products had plans to acquire Bisleri, they called off the deal later. Popularly known as JRC, Jayanti started her professional journey with Bisleri at the young age of 24. She has also been featured in India Today Woman Power List 2013. Jayanti is also an avid traveler, animal lover, and amateur photographer.

Physical Stats

Family

Born in 1985, Jayanti Chauhan is the only daughter of Ramesh Chauhan and Zainab Chauhan. She spent the majority of her childhood days in Delhi, Bombay, and New York City.  Ramesh Chauhan is the man who popularised bottled water in India and it was under his leadership that Parle acquired Bisleri mineral water from an Italian company.

Zainab Chauhan, Bisleri’s first lady, and the director are one of the first businesswomen in the country who went to the market to sell soft drinks in a male-dominated market. Nowadays she is not actively involved in business but follows her passion for sponsoring the education of underprivileged children and feeding the needy.

Education

After completing her high school studies, Jayanti Chauhan enrolled at the Fashion Institute of Design and Merchandising (FIDM), Los Angeles to pursue a course in product development. Later she went on to study Fashion Styling at the Istituto Marangoni Milano.

Jayanti’s other qualifications include a Fashion Styling and Photography course from the London College of Fashion and a degree in Arabic from the School of Oriental and African Studies (SOAS), University of London.

Controversies

In November 2022, Jayanti’s father Ramesh Chauhan announced that he was scouting for a potential buyer for Bisleri International. He also added that talks are going on with several interested buyers including Tata Consumer Products Ltd. According to Ramesh, his daughter Jayanti was not interested in running Bileri’s business empire and hence he was selling the company.

Tattoos

Jayanti has inked a total of three body tattoos. The first tattoo is on her left hand and the second one is on her left forearm. The last tattoo is on Jayanti’s left ankle with the words MJ. Of these, the letter ‘M’ stands for Michael whereas ‘J’ stands for Jackson.

Profession

Jayanti Chauhan worked as an intern with several leading fashion houses. Before joining Bisleri, she also worked as a Product Analyst with McKinsey & Company.

When she was 24 years of age, Jayanti began her professional journey with Bisleri, under the guidance of her father. However, getting into business was not easy for her and she had to make a case for her beliefs and decisions. It was at the company’s Delhi office and she started her career at the grassroots level. Jayanti Chauhan also took the initiative of renovating the factory and automating the various processes. Her other major contributions include restructuring various departments ranging from Marketing, Sales, and HR and setting up stronger teams.

In 2011, Jayanti took charge of Bisleri’s Mumbai office. Apart from working on new product development, Jayanti is also actively involved in streamlining various divisions such as Bisleri Mineral Water, Vedica Natural Mineral Water from the Himalayas (that belongs to the Luxury Segment), Bisleri Hand Purifier and Fizzy Fruit Drinks.

Jayanti Chauhan is also instrumental in providing valuable insights into marketing and branding. She also has a keen interest in digital marketing. Jayanti’s aim is to capture a 100% market share of packaged drinking water in India. 

Source Of Income

Jayanti’s net worth stands at around $30 million.

Lesser Known Facts About Jayanti Chauhan

• Jayanti jokingly says that she has been a part of Bisleri since the day she walked in. She also remarks that she was born into the company. 

• Hollywood films and South Indian food are the common interests of both Jayanti Chauhan and her father.

• While she was studying in London for post-graduation, she used to fly back home every three months, at the end of every semester.

• Jayanthi’s philosophy is if your employees are happy, they will give you back the results you want.

• Jayanti’s style tip is to always remember that true style is not about trends. She says that it’s about being happy when one looks in the mirror.

• In 2017, when Jayanti was asked about the rumors that she was in two minds about joining Bisleri, she said that a lot of rumors were doing the rounds. However, she went on to say that she has a very corporate side and is also a photographer who is very whimsical, loves to travel, and likes her movies which are fantastical.

• She compares her personality to the iPhone game Monument Valley.

• In 2009, Jayanti worked for a short while with Bisleri before leaving for London to pursue her masters in Arabic. Later she came back and joined Bisleri again. At the time she was doing her masters in Arabic at SOAS University of London, Jayanti’s phone, as well as email, was always on. During that period, she took the initiative of handling Vedika as a project, rebranded it, and also came up with advertising and communication for the brand.

• Jayanti’s pet dog Chocolate passed away in March 2023 and she posted an Instagram story stating that the previous night was tough for her and that she will miss him a lot. 

• In the early days of her career, Jayanti used to get tense about how to handle colleagues who are older than her. Nowadays she is a lot more confident and says that the top tip to handle older co-workers is to provide them with proof of new ideas.

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