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Priyanka Chopra’s Brand Is the Second Most Valuable Celebrity Beauty Brand In 2023: Reports
Every day, celebrities from around the world are introducing their brands and that’s a great way to make sure that you stay powerful even when you take a break from the movies. Some of the biggest names in the list of celebrities who have launched brands are Katrina Kaif, Anushka Sharma, Deepika Padukone, and Hrithik Roshan.
But a celebrity that has made her brand the 2nd most valuable beauty brand of 2023 is Priyanka Chopra. That’s right, our Desi Girl launched her brand “Anomaly” in 2022. This is a haircare brand launched by Priyanka Chopra in partnership with Maesa during the pandemic.
As Priyanka Chopra talked about her brand on multiple occasions, she said that Anomaly has hair care products that can make your hair day the best. Every product added to the brand list is environmentally-friendly and sustainably sourced.
Even its packaging is created with plastic trash. Taking so many initiatives for the good of society, it is only fair that this top-rated actress’ brand has become the wealthiest brand.
According to the official reports, Anomaly; the brand by Priyanka Chopra is the 2nd wealthiest in the world right now as it has scored a gross revenue of approximately £429.9.
The report that has delivered the results has outlined the celebrities that have made a big name in the game and one of them is Priyanka Chopra.
The first spot is taken by Fenty Beauty; a makeup line by Rihanna. Her revenue is clocked at around £477.2 million.
The third on the list is Kylie Cosmetics; a beauty brand by the socialite Kylie Jenner. Her brand has earned a gross revenue of £301.4 million while the fourth position is occupied by R.E.M Beauty of Ariana Grande with a revenue of around £70.3 million.
The last spot on the list of top 5 beauty brands in 2023 has been taken by Rare Beauty; a makeup company by Selena Gomez. It has earned about £50.2 million.
In the report released by Cosmetify (a comparison company from the U.K.); the company said that the way of measuring a brand’s success has various parameters but the top-most of them is the revenue.
Due to this, Cosmetify has compiled a list of the celebrity-owned beauty brands that are the wealthiest right now. This list is based on the annual revenue earned by them.
Anomaly; the beauty brand by Priyanka Chopra kickstarted in 2022. In one of the interviews, the Bollywood celebrity said that she has recently turned into an entrepreneur; both in the movie and beauty industries.
This has helped her analyze the difference between using the products and being a stylist yourself. While recalling her hair care journey, Priyanka Chopra said that she had no hair as a baby and that’s why her grandmom used to fear that she would be like this all her life.
That’s why she would give her good oil conditioning continuously and that worked. Now she is using the same ideology in her brand!
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